26th July 2024
[Afropop] A showcase is, well, a showcase. It's where record labels and companies push and highlight their talent for record producers, industry execs, and press. Perhaps they need a financial boost (as one exec told me), are up-and-coming or merely they're flaunting a new tour or album. I got a taste of this at one of the Latin American Alternative Music Conference's showcases - sponsored by peermusic, the global independent music publisher - at Sounds of Brazil (or S.O.B.'s) in New York City.